local quilt shop staff helping a new quilter

Stop Losing New Quilters After Their First Purchase

Get Aunt Em’s free cheat sheet, Small Projects, Serious Sales, and learn how simple, finishable projects turn first-time browsers into life long customers.

New quilters are walking into shops excited, getting overwhelmed by the beautiful quilts you have on display, and leaving with a few supplies and no plan. The good news is that a small project can change that. When a beginner finishes something in a weekend, they come back, and they bring their confidence (and their wallet) with them.

Inside the cheat sheet, you’ll discover:

  • Why new quilters buy a little and never return, and how to change that
  • 5 small projects worth stocking and what to sell alongside each
  • 7 simple ways to put small projects to work in your shop this month
  • How clubs and a block of the month build anticipation, community and habit
  • A 7-day starter plan you can begin this week
    • Send Me the Cheat Sheet